1. Who are you?
If you want a successful blog you have to sit and hash this important detail out first. If you don't determine what you and your blog are about from the outset how will readers be able to identify with you? Figuring out what you want your blog to communicate or what value it will offer to people´s lives is the first step. Establishing your niche gives you direction, permitting regularly updated content which Google favours and returning visitors will thank you for. You can use the "about me" section to inform readers on what you're offering and use it as an opportunity to slip in some key words leading me to the second point.2. SEO
Meet your new best friend, whether it´s a personal or corporate blog strategy is key. Search engine optimisation is vital for helping a blog find its legs and longevity by making it easier for people to find in search rankings. Google has some great free resources such as Google Adword which allows you to explore which keywords will best position your blog online. You can also create customised ads tailored to your target audience/readership. Don´t be afraid to follow trends when choosing key phrases as it will mean your blog will be in keeping with the times.
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| Random Example of Adword in action |
Google Analytics is a great tool to measure the efficacy of your SEO efforts.
3. Network
Networking is instrumental when cementing a relationship between yourself, readers and fellow bloggers. Although the web has its negatives, the sense of community online is overwhelming and can help a blog flourish. Win favour amongst peers and target audiences by sharing links of content you like in turn encouraging social interaction. Get liking, sharing, tagging and retweeting!
Further reading
http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2011/nov/17/top-tips-successful-blog
http://www.forbes.com/sites/theyec/2014/05/02/why-your-business-website-needs-a-blog-and-how-to-get-started/
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